Budget -$200 million - Due to CGI/Special Effects, Props such as 'Audi R8' etc. and modern technology. American Film Production Companies can take risks as they have multiple movies profiting all at once. If one of the film's flop, then the many others will hopefully equal that particular movie's loss.
Stars -
Roberto Downey Jr.
Started his career at age 5 and has now starred in over 70 productions both in film and TV (e.g Sherlock Holmes, Annie McBeal)
As a result of this, he is now popular with ALL age groups
Gwyneth Paltrow
Born into an already "film-successful" family (Father - producer/director, Mother - actress)
A celebrity from the very start (First film at the age of 17yrs old)
Attractive factor - Many young women look up to her as a role model
Genre -
A Superhero film with elements of romance, comedy and action.
The hybridity of the film attracts all audiences from a large age range. This increases the profit of the film making it more successful than any other film with a selective genre. The romance aspect would interest females whilst intriguing most males with the action included in the film. Accommodating these sub-genres into a predominant Superhero film helps to gain audience appeal.
Box office -
$1.25 billion + ($750 million in franchise)
Iron Man 3 profited so much that it came 5th place on the "All Time Worldwide Box Office" list. This was aided by the first instalment of Avengers Assemble being so successful as it introduced many more cinema-goers to the world of Iron Man which was released a year earlier than Iron Man 3 and also came 3rd in the ranking, only overtaken by Avatar and Titanic.
Production -
Marvel Studios presented Iron Man 3 in association with Paramount Pictures (which has hosted all Iron Man movies in the past) but was also co-financed with a Chinese film production company "DMG Entertainment." Marvel made this decision predominantly for two reasons. It means that the film has more money to spend on the production and that DMG Entertainment along with Disney China will distribute Iron Man 3 in China which has an enormous audience resulting in enormous profits.
Certificate -
Surprisingly, for such an action packed and violent movie, this film managed to scrape a PG certificate by the BBFC (British Board of Film Classification.) This allowed the maximum audience to see the film in cinema, allowing for the maximum profit to be gained.
Marketing -
Any film company will undergo a series of marketing plans to spread the awareness of the specific movie in the means of posters and trailers alike. However, none had the dexterity and enormity like that of Marvels' S. H. I. E. L. D superheroes 'big' plan. If it weren't for The Avengers franchise or any of the other Marvel franchise, Iron Man 3 would not have been the success that it was. Being as it was one of the latest Marvel films, the audience would have therefore been at its biggest.
Issues surrounding Iron Man
Robert Downey Jr. was paid $50,000,000 for this movie
Although this may seem a lot of money, it was less than 5% of the total profit gained from the movie.
Awards -
Oscar
Nominated Best Achievement in Visual Effects (Won by Gravity)
BAFTA
Nominated Best Special Visual Effects (Won by Gravity)
