Saturday, 4 January 2014

Do the Right Thing

Do the Right Thing is an independent film directed by Spike Lee. It covers the controversial issue of racism through the means of following a young man and his 'friends' in his Puerto Rican neighbourhood.


Budget -
$6 million - As an independent film, Do the Right Thing has a rather large budget for its production predominantly because of the size of the cast.
Stars - 
Spike Lee
Covers and portrays many controversial issues in his films including race relations, poverty, urban crime and other political issues.
Even though he is not the protagonist in the story he does play a crucial role in the movie. As well as a character in the film, he wrote, directed and produced it independently albeit with Universal Pictures acting as the movie's distributor.
Danny Aiello
Although starting his acting career at the age of 40, Danny Aiello has been made famous through a multitude of motion pictures. He has also partaken in television, music and theatrical productions.
Genre - 
Using the means of comedy to lighten this dramatical movie, Spike Lee made sure that this sub genre would attract a higher number of people to the film making it more profitable.
Box Office - 
$27,545,445
Over 4 times its budget, Do the Right Thing was an extremely successful movie with extremely good reviews. It won many awards from different film festivals mostly due to the cast and cinematography.
Production - 
Being an independent film Spike Lee was the sole producer of this movie, however he did manage to
negotiate deals with Universal Picture to distribute it across America and the United Kingdom. 
Certificate -
Because of the issues that Do the Right Thing covers as well as the nudity and violence, this film was certified as an 18 certificate.
Marketing - 
Released in 1989, Spike Lee did not have the means of social networking at his side along with many other film makers and so using this to market and advertise his movie was out of the question. Instead, he relied on the various posters that he had produced and his trailer that was advertised only in cinema screens.

Thursday, 2 January 2014

British Film - Philomena

Stars -
Judi Dench, Steve Coogan
Written by Steve Coogan, directed by Stephen Frears and starring Judi Dench, Philomena is an all-round, typical British film.
Steve Coogan
Born 1965 - English actor, stand-up comedian, impressionist, writer and producer. First began his career as a comic and impressionist. 
Judi Dench
Born 1934 - English film, stage and television actress, occasional singer and author. She has become one of the best actresses in Britain since the war. 
Genre - Drama
For British Cinema, drama genres are a popular choice due to the many previous successful films in the industry's history. It is the reputation that the British public are proud of and so they would want to experience every moment of it. This includes TV Drama's like Doctor Who as well.
Box Office -
Philomena reached a domestic total of over £10,000,000
Production - 
PATHÈ Productions Ltd.

Certificate - 
This film's certificate is a 12A due to the infrequent strong language and moderate sex references throughout the movie. Although this particular certificate means that the audience for Philomena is restricted, the marketing, in the means of the trailer, portrays that the film is a more mature and sensible one for people who are much older than 12.
Marketing - 
Based on a true story, Philomena focuses on a journalist who meets a woman named Philomena Lee and together they go on an emotional journey trying to find her lost son. A large percentage of the marketing budget was spent on posters and billboards in and around multiplex cinemas which included a bright yellow background with variations of Steve Coogan and Dame Judi Dench as its main focal point. Some posters even focused on awards that the film had won at certain film festivals. e.g Venice Film Festival - Best Screenplay. Obviously, a trailer was produced and was presented to the public in cinemas, YouTube and in the comfort of their own home through the means of TV advertising. .
Awards -
Oscar
Nominated Best Motion Picture (Won by 12 Years a Slave)
Nominated Best Actress (Won by Cate Blanchett)
Nominated Best Original Score (Won by Gravity)
Golden Globe
Nominated Best Motion Picture
Nominated Best Actress
Nominated Best Screenplay
BAFTA
Best Adapted Screenplay
Nominated Best British Film (Won by Gravity)
Nominated Best Film (Won by 12 Years a Slave)
Nominated Best Leading Actress (Won by Cate Blanchett)