Do the Right Thing is an independent film directed by Spike Lee. It covers the controversial issue of racism through the means of following a young man and his 'friends' in his Puerto Rican neighbourhood.
Budget -
$6 million - As an independent film, Do the Right Thing has a rather large budget for its production predominantly because of the size of the cast.
Stars -
Spike Lee
Covers and portrays many controversial issues in his films including race relations, poverty, urban crime and other political issues.
Even though he is not the protagonist in the story he does play a crucial role in the movie. As well as a character in the film, he wrote, directed and produced it independently albeit with Universal Pictures acting as the movie's distributor.
Danny Aiello
Although starting his acting career at the age of 40, Danny Aiello has been made famous through a multitude of motion pictures. He has also partaken in television, music and theatrical productions.
Genre -
Using the means of comedy to lighten this dramatical movie, Spike Lee made sure that this sub genre would attract a higher number of people to the film making it more profitable.
Box Office -
$27,545,445
Over 4 times its budget, Do the Right Thing was an extremely successful movie with extremely good reviews. It won many awards from different film festivals mostly due to the cast and cinematography.
Production -
Being an independent film Spike Lee was the sole producer of this movie, however he did manage to
negotiate deals with Universal Picture to distribute it across America and the United Kingdom.
Certificate -
Because of the issues that Do the Right Thing covers as well as the nudity and violence, this film was certified as an 18 certificate.
Marketing -
Released in 1989, Spike Lee did not have the means of social networking at his side along with many other film makers and so using this to market and advertise his movie was out of the question. Instead, he relied on the various posters that he had produced and his trailer that was advertised only in cinema screens.